Delivra Health Brands Subsidiary, Dream Water USA, Enters into a Merchandising Agreement with Las Vegas Resorts Treasure Island Hotel & Casino and Circus Circus Hotel and Casino
August 3, 2023 – Vancouver, British Columbia – Delivra Health Brands Inc. ("Delivra Health" or the "Company") (TSX-V: DHB; OTCQB: DHBUF), a consumer-packaged goods company uniquely positioned in the health and wellness sector, announced today that its wholly-owned subsidiary, Dream Water USA Inc., entered into a Customer Merchandising Agreement dated August 2, 2023, with Treasure Island Hotel & Casino and Circus Circus Hotel and Casino to provide Dream WaterTM products to all participating retail outlets and kiosks within its properties.
Based on the terms of the Merchandising Agreement, Dream Water USA will provide Treasure Island and Circus Circus protected pricing, marketing support, in-store programs, social media posts and promotional materials for merchandising of its Dream WaterTM products. In addition, Treasure Island and Circus Circus will purchase product from a Dream Water USA distributor to be distributed to all participating retail outlets and certain kiosks.
"This agreement is an extension of our strategic decision to focus on the travel, hotel/resort, and entertainment industry,” said Gord Davey, President and Chief Executive Officer of Delivra Health. “This first agreement with Las Vegas resorts, Treasure Island and Circus Circus, exemplifies our strategy to accelerate distribution within these industries by providing more convenient access to health and wellness products, such as Dream Water™. We expect our collaboration with Treasure Island and Circus Circus to not only accelerate distribution of our products but also to support brand awareness and product trial, leading to new customer acquisitions and a larger loyal customer base.”
About Delivra Health Brands Inc.
Helping people take control of their health with alternative wellness solutions is what energizes the Delivra Health team! The Delivra Health portfolio features innovative brands like Dream Water™ and LivRelief™, which deliver relief from common everyday issues like chronic pain, anxiety, and sleeplessness. Delivra Health products have allowed millions of customers to reclaim their mobility, energy, and in turn, quality of life. The websites of the Company’s two subsidiaries are Dream Water™ and LivReliefTM. For more information, please visit www.delivrahealthbrands.com.
Cautionary Note Regarding Forward-Looking Statements
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates, and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, among other things, statements with respect to future supply and distribution of Dream Water™ products, projected benefits to the Company from the Licence Agreement, cost efficiencies to be created by the Merchandising Agreement, the Company’s growth objectives, increasing revenues and profitability, growth in new markets, and new distribution partners.
These forward-looking statements are based on reasonable assumptions and estimates of management of the Company at the time such statements were made. Actual future results may differ materially as forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance, or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements. Such factors, among other things, include: fluctuations in general macroeconomic conditions; fluctuations in securities markets; expectations regarding the size of the cannabis markets where the Company operates; changing consumer habits; the ability of the Company to successfully achieve its business objectives; plans for expansion; political and social uncertainties; inability to obtain adequate insurance to cover risks and hazards; employee relations and the presence of laws and regulations that may impose restrictions on cultivation, production, distribution, and sale of cannabis and cannabis-related products in the markets where the Company operates. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. The Company assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Additional information regarding this and other risks and uncertainties relating to the Company's business are contained under the heading "Risk Factors" in the Company's annual information form dated March 2, 2021, and under the heading "Risks and Uncertainties" in the Company's management's discussion and analysis dated May 23, 2023, for the three and nine months ended March 31, 2023, filed under the Company's profile on SEDAR at www.sedar.com.
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Chief Financial Officer